Table Of Contents
Introduction
In 2023, California saw a significant rebound in tourism with 251 million visitors. This marked a substantial recovery from the pandemic-induced downturns of previous years. Visitors were drawn to California’s diverse attractions, from its iconic cities like Los Angeles and San Francisco to its renowned natural wonders such as Yosemite and the Pacific Coast.
Key Insights:
- Total Visitors: 251 million
- Visitor Spending: $150.4 billion, a 5.6% increase from 2022
- Job Support: The tourism industry supported 1.2 million jobs, restoring 98% of the jobs compared to 2019
- Tax Revenue: Generated $12.7 billion in state and local tax revenue, up by 3.7% from the previous year
The state has successfully marketed itself as a prime destination, leveraging its unique blend of cultural, historical, and natural attractions. The increase in visitor numbers reflects the growing confidence of travelers in returning to California, bolstered by extensive promotional campaigns and improved tourism infrastructure.
PHOTO FROM: CANVA
Top 10 Countries Visiting California in 2023
| Rank | Country | Number of Visitors | Percentage of Total Visitors |
| 1 | China | 2.3 million | 9.1% |
| 2 | Mexico | 2.1 million | 8.4% |
| 3 | Canada | 1.9 million | 7.6% |
| 4 | United Kingdom | 1.5 million | 6.0% |
| 5 | Japan | 1.3 million | 5.2% |
| 6 | Australia | 1.1 million | 4.4% |
| 7 | Germany | 1.0 million | 4.0% |
| 8 | South Korea | 0.9 million | 3.6% |
| 9 | India | 0.8 million | 3.2% |
| 10 | France | 0.7 million | 2.8% |
California remains a top destination for international travelers, with China and Mexico leading the way. The diverse offerings, from tech hubs and entertainment industries to outdoor adventures and cultural experiences, continue to attract visitors from across the globe.
By focusing on maintaining high standards of safety and hospitality, California aims to sustain and grow these numbers in the coming years.
PHOTO FROM: CANVA
mains a top destination for international travelers, with China and Mexico leading the way. The diverse offerings, from tech hubs and entertainment industries to outdoor adventures and cultural experiences, continue to attract visitors from across the globe.
By focusing on maintaining high standards of safety and hospitality, California aims to sustain and grow these numbers in the coming years.
Our Opinion
California’s tourism industry is on a robust path to recovery, showcasing the state’s resilience and enduring appeal. As the world reopens, California’s rich tapestry of experiences promises to welcome even more visitors, fostering economic growth and cultural exchange.
This blog post provides an overview of the tourism landscape in California for 2023, highlighting the total visitor count, economic impact, and top source countries. This unique and human-written summary aims to inform and engage readers planning their next visit to the Golden State.
Sources:
- Visit California Year in Review FY22/23
- Economic Impact of Travel California2014-2023
You Should Also Know
1- What are the latest California tourism trends in 2024?
- California tourism in 2023 has seen strong growth, with more travelers exploring both iconic and lesser-known destinations. Sustainability and eco-friendly travel options are also gaining popularity.
2- What are the best places to visit in California in 2024?
- In 2023, top destinations include Los Angeles, San Francisco, and Yosemite National Park. Travelers are also showing interest in coastal towns and wine country.
3- How has travel impacted California’s economy in 2024?
- In 2023, travel spending contributed significantly to California’s economy, generating billions in revenue and supporting over a million jobs across various sectors
